Ambient Concept

Client: Tai Pei Frozen Foods

Objective: This campaign is to appeal to young adults to make Tai Pei their new essential for college.  

What: This will add Tai Pei scratch offs to every box of Tai Pei. Every scratch off will be a coupon for their next purchase on Tai Pei.

Where: This campaign will do best implemented in grocery stores nationwide. The scratch offs can easily be changed to represent different occasions and holidays, like the Chinese New Year.