Campaign Concept
Client: National Resources Defence Council (NRDC)
Objective: This campaign is to appeal to adults who don’t already know the dangers of climate change.
Where: This campaign will do best placed in popular magazines like Rolling Stone and National Geographic. This campaign will also do well in airports and busy cosmopolitan areas like the Las Vegas strip or New York City.
Campaign Concept
Client: National Resources Defence Council (NRDC)
Objective: This campaign is to appeal to adults who don’t already know the dangers of climate change.
Where: This campaign will do best placed in popular magazines for people who live in rural areas, like Guns and Ammo and Town and Country. This campaign will also do well in busy stores like Dick's Sporting Goods.
