Ambient Concept
Client: Party City
Objective: This concept is intended to appeal to adults who don’t already shop at Party City for their party needs.
Where: This campaign will do best placed on popular highways, freeways, and toll roads.
About: This concept is intended to feature embellishments coming off the billboard, as well as feature bright colored wrapping around the billboard pole.
Ambient Concept
Client: National Resources Defence Council (NRDC)
Objective: This campaign is to appeal to adults who don’t already know the dangers of global warming.
What: This will picture a fully intact iceberg on an animated screen. Over the course of ten minutes, the iceberg will melt so the animated screen is full of water.
Where: This campaign will do best placed in major airports, such as DFW and LAX. This campaign will also do well at busy bus stops across America, as well as and on the Vegas Strip and in New York City.
