Project Concept
Client: D-BAT Sports
Objective: This Booklet is created for all Franchises at
D-BAT Sports. This booklet is to provide necessary information to Franchise owners so they may be successful.
This Project did not exist until I created it. It is now a must-have for all Franchises and their owners.
Ambient Concept
Client: Tai Pei Frozen Foods
Objective: This campaign is to appeal to young adults to make Tai Pei their go-to college meal.
What: This concept will feature added Tai Pei scratch offs to every box of Tai Pei. Every scratch off will be a coupon for the customer's next purchase of Tai Pei Frozen Foods.
Where: This campaign will do best implemented in grocery stores nationwide. The scratch-offs can easily be changed to represent different occasions and holidays, like the Chinese New Year.
