Ambient Concept

Client: National Resources Defence Council (NRDC)

Objective: This campaign is to appeal to young adults who want to help spread the word about the dangers of global warming.

What: This will allow the user to add NRDC logos and images to pictures taken on the Snapchat app.

Where: This campaign will do best implemented into the Snapchat app. The NRDC logos and images can easily be changed to better appeal to a specific region or even a holiday.